Google Chrome OS: So What?
Will Google’s new Web-based operating system change the world? It’s possible, but there’s a long way to go before that happens. …
Meaning-Making in Landing Page Optimization
We all want to create “meaning” and see the larger patterns in our tests that can apply to other circumstances. But the world is very complex, and trying to generalize universal truths from a single landing page test result is often a horrible idea. …