Click Fraud Not Dead Yet
The search engines are doing a lot to counter click fraud, but there’s still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn’t being wasted on bad clicks. …
Local Search Changing with the Seasons
Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program. …
Bing Ads Show Strength in Key Verticals
While Bing’s market share has increased overall, it’s search ads are proving to be particularly strong in two key verticals: financial services and retail. Volume is up, as is advertiser competition, driving up cost per click. …
5 Essential Skills of In-House Link Marketers
Link marketing requires a skill set that combines multiple disciplines. Not every link marketer will excel at all five of these skills, but the more proficient they are in each area, the more likely they will be to succeed. …
Granularity in Landing Page Optimization
Between changing a button color or font size and completely redesigning a landing page, there’s a continuum of possible changes to test. Changing the granularity of your tests allows you to include your important ideas while keeping test sizes reasonable. …
Yandex — the SEO Perspective
Yandex understands Russia’s market, its culture, and its language. It also stands to benefit from Russia’s technical engineers who have been brilliantly keeping up and innovating the advancement of search technology. …
Redesigning Your Web Site? Don’t Neglect SEO
When a company redesigns their site, it’s usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you’re redesigning your Web site. …
When and How to Outsource Your Small Business Search Marketing
Every small business will reach a point where they have to decide to expand or keep things simple. There are right and wrong ways to hire an outside SEM firm. Following some simple rules can make or break your ROI. …
The Link Between Search and Social
Search isn’t limited to just a search engine anymore. In search and on social sites, the goal is the same: being found. People are increasingly turning to social sites for searches, and trusting the information they find there. …
Mobile Search 101, Part 1
With more mobile applications coming into the market, users are finding more uses for these tools. What do you need to know to consider an advertising strategy to tap into these people on the go? …