Universal Search Optimization 101
Specific tips for optimizing videos, images, local search, news, shopping, or other rich content. …
Managing Client PPC Campaigns on the Go
Don’t leave things to chance when you leave the office for any significant period of time. Here’s how to keep your campaigns running smoothly. …
Review your PPC Keywords
Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. …
Top International Search Marketing Failures to Avoid in 2010, Part 2
Don’t let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators. …