Google Gadget Ads Launched
Google launched a service that gives advertisers the ability to measure audience’s response to ads.
The new service allows advertisers to analyse an ad’s performance “by selecting from dozens of predefined interactions and [can] optimise based on those results”. Advertisers would be able to obtain crucial information such as whether an ad was viewed, how often it was watched (in the case of […]
New Google Adwords Formula
The forumla used to decide which paid adverts show up at the top of the natural search listings has changed.
Previously Google used the actual cost per click paid by an advertiser and muliplied this figure by the “Quality Score” of the advert to come up with a weighting mechanism that decides which adverts show up […]