Is Retargeting Ready to go Mainstream?
офис столовеWe may look back on 2010 as the year retargeting (or “remarketing”) became a mainstream tactic for three reasons: the recession, Google, and the growing maturity of digital. Part one of two. …
The Free Tool Dilemma
When evaluating search tools, there are many considerations before deciding on whether to use a free tool, pay for a tool, or create a tool in-house. …
Liberal Democrats’ View: It Was Traditional Media That Did It
General U.K. election, week two: Old media opened up the British campaign, but the legacy could yet be a large long-term boost to the reach of new media in politics. …
4 Things SEOs Should Consider When Creating Content
When evaluating your content development strategy, make sure to address on-page search engine optimization, conversion optimization, link worthiness, and social media environments. …
Labour’s View: Interactive Videos Launches New Era in Politics
The ultimate success test of whether these kinds of innovations work is how many votes are racked up on election night. The way technology is being harnessed to involve voters and find ways of removing the walls erected around the process is exciting. …
Online Video Analytics: Getting Started with YouTube Insight
A basic overview of what information is provided by YouTube’s video analytics tool and how to retrieve it. Part two of a five-part series. …
iAds and iPads: New Directions in Mobile Advertising (and Search)
With Apple’s iAd challenging Google, the mobile search ad wars are heating up. Will Apple teach advertisers to think different? …
Has Yahoo Search Marketing Become A ‘Dog’?
Lower PPC traffic and ongoing issues with the YSM interface continue to frustrate PPC advertisers. …
Google Wants Your Profit Margin, Should You Give It To Them?
Google is systematically trying to remove two barriers in paid search to maximize their profit. Here’s how it impacts your business, and how you can respond. Part one of two. …
Liberal Democrats’ View: Humor — the Double-edged Campaigning Sword
Political satire on YouTube, and Twitter provides some important lessons about how U.K. campaign messages are portrayed and spread. …